Unlike Odin and Thor, the deceitful Loki! was not revered by the Vikings, although he plays a crucial role in many of their stories. But thanks to his appearance in films and series, Loki now receives the recognition he deserves and has probably been dreaming of for centuries.

Yet he is at best an anti-hero; we never really know what he’s up to. Sometimes he helps the gods, sometimes he sides with the giants and other villains. We love him, we hate him… And you will love and hate the Swedish Extreme Sour Winegum just as much as the Aesir himself. You will also curse the extreme sourness of this wine gum and at the same time reach for the next one because of its sweet taste ;).